Social media management

Managing the Instagram account for Oz Cafe:

Planning the calendar.
Ideating and creating content.
Preparing posts, stories and captions.
Managing photoshoots and video-shoots.

About Oz Cafe

Healthy food and beverages in a comfortable cafe environment. Oz provides a convenient experience with a variety of meals, snacks, drinks and soft serve protein ice cream. Connecting the Bahrain community - one cup at a time - offering convenient greenery-filled spaces that fuels productivity.

Healthy food and beverages in a comfortable cafe environment. Oz provides a convenient experience with a variety of meals, snacks, drinks and soft serve protein ice cream.

Connecting the Bahrain community - one cup at a time - offering convenient greenery-filled spaces that fuels productivity.

"Your home away from home"

The strategy

Emphasizing a social community:
This is the main strategy I had to follow, as there is already an established community at Oz (based on Instagram DMs, and stories shared by people at the Cafe)

Showing the human side:
By highlighting the super-heroes in aprons and their friendly personalities that customers always admire.

Keeping things simple:
Minimal look, more organic looking posts and videos, and incorporating text on image visual highlight.

Instagram impressions

Handling the account over a period of 4 months.

Handling Oz cafe Instagram account over a period of 4 months.

5%
increase in followers

145%
increase in reach

200%
increase in engagement

Tracking metrics and targeting:

Higher average watch time: indicates viewers engagement with the content.
High view rate past 3 seconds: indicates initial interest in viewing the reel.
Increased number of shares and saves: indicates that content is resonating with the audience.

Insights: