Calo App
Setting goal & target
Conceptualising
Photography management & mood-boards
Visual design & photo editing
Copy writing
Animation
The main goal of the campaign was to target people who want to maintain their fitness during Ramadan.
The ads were launched just before Ramadan, as people usually mess up their diets or healthy habits, so this was a reminder to stay fit with Calo's healthy meals.
Targeting fitness enthusiast, the campaign was to showcase the healthy lifestyle of a gym addict.
The launch of a new menu on the app.
Marketing campaign that leverages the excitement that builds around the tournament to increase retention, as well as get more user engagement.
I managed a collaboration between Marketing team, R&D team, Product team & Operations.
To keep up with most desired new year's resolutions of staying healthy, getting fit or loosing weight…
We came up with the habit tracker to encourage people to start the change and keep going.
~It takes 21 days to build a habit~
Directing the photoshoot and creating stop motion videos for a fun and interactive New Year's post.
Conceptualising
Copy writing
Video-shoot directing
The Christmas poem:
Down below the coconut snow
sat a house with three little trees
…
It had a roof of roasted oats
with chocolate, nuts and yummy treats
…
A door made of dates, so was the window
sprinkled with sesame and pumpkin seeds
…
Happy holidays,
from our house to yours
