Visual design and animation collaterals used for different channels, planned to help multiple marketing campaigns.
Role
Graphic Designer/ Animator
Responsible for conceptualising ideas & creating designs that are adhering to the brand guidelines and serving the purpose of use.
Working with Calo for a year, I have gone through creating lots of visuals and animations for various campaigns in different occasions. The campaigns were done with the collaboration of the marketing team, growth team and the design team, by aligning on the main goal, the target audience, campaign channels and the content.
The Top View
The Retargeting
The Christmas Shoot
The idea of the video started with having two main points in mind, how to create an emotional attachment to the holiday and get more engagement, while highlighting the products of Calo. And to bring the brand's fun nature to life, I conceptualise the video to be like a story book, with sceneries form a magical land and add some storytelling to it to make it more playful.
Preparations started by choosing some components from Calo's snack menu, to go in the making of a gingerbread house to be shooted. The idea was communicated with the videographer with some inspirations, and we took all the shots required. The last stage was the video editing, I had to share some feedback with the videographer in regards of what scenes to be enhanced, switches, or removed to make sure the result turns out perfectly.
When brainstorming for content ideas, I've always been fascinated with stop motion art. I think it has the ability to deliver messages in a fun & interactive way, somehow playful.
New Year's Post
For New Year's post, I wanted to create something interesting & catchy. I was determined to create a stop motion video after looking through some inspirations.
I managed to plan and create two stop motion videos, to be used for different Calo accounts. I was laying out the materials & guiding the photographer, and later on I have edited and put together the images to create the final videos.